There’s a constant theme of copying in the careers of Sam Walton, Warren Buffet and Tony Robbins.
You don’t copy because you can’t be original, you do because it works. Every competitor of yours has something that works. It is your task to not let them exploit that edge beyond a week.
It’s less about building a me-too company and more about Kaizen (the practice of constant 1% improvement.)
If something works somewhere else, why hesitate in copying? Borrow ideas that work, poach people that are making things happen, model tactics that are hot.
The magic of alignment, synthesis and improvisations make copying powerful. The sum of the copied parts is greater than the whole.