It makes business sense to do things differently. Not everything that way people won’t be able to relate with you but a few that count.
Blake Mycoskie, the founder of TOMS, A usual shoe brand but what they are doing differently is their business model of one for one. Where every shoe you buy, they gift one shoe to a kid in Argentina. It’s a small difference that people choose to talk about.
Grammarly, a website that checks grammar did something radically different when they introduced a keyboard! The catch? You get to correct your grammar on the go. Everything you type will be grammatically correct.
This tells a story. A story of caring beyond what is asked for.
If you are choosing to do things differently. Start caring beyond what’s expected.