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A better question.

“What’s in it for me” is a lousy question to ask. It has limited answers – money, favours, money-equivalent products or services. Let’s ask a broader question: How can I contribute, create and capture value in this situation?

Contribute by applying your metal, emotional, intellectual faculties, technologies and street-smartness.

Create by utilising your resources – time, energy, money and sanity.

Capture the value created: it could be a cheque, a compliment or even valuable feedback.

Also note, contributing and creating comes much before capturing.

So begin at once! Now, go make some Galata.

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