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Month: February 2021

Lost in marketing

As I observe every festival, event and occasion being framed to maximise profits, capture attention and tweaked to serve commercial agendas instead of consumer needs.

I wonder what we are doing to our cultural fabric.

Because if you trace back the arc of every celebration it is glaringly obvious that a lot is lost in the marketing.

The spirit of the festivity feels hollow.

Make every minute ring

If you care enough for your audience then you will make the extra time to clean the ugly first version, cut the fat, cover-up the goof-ups, amplify the moments of wow, clarify new words, concepts or name drops, align the overall narration so it’s worth listening, sharing and relistening.

An easier way to feel the pinch of the rough edges is to magnify it’s seemingly small impact by the size of your audience.

If the ah’s, um’s and long pauses suck up 2 minutes of your episode with an audience of 10,000. Then it’s a collective drain of 2-weeks worth of time, energy and attention! Nevermind the distraction and irritation it causes to your listeners.

Refine until it’s your best work. It will never be perfect. Yet, it can still be your best work.

Go and make some Galata.

Respect the relationship

When you realize someone doesn’t need what you are pitching, instead of ignoring the red flags or hustling the prospect choose to respect the relationship that you have cultivated so far and close the interaction.

You can always reconnect when you have something that is relevant, appropriate and ready for them. They will be more open, willing and accomodating because they know that you care.

For now, respect the relationship and leave gracefully.