Do you speak for the camera or the real people on the other side of the machine? Most are not trained to look at a camera lens and speak as if it doesn’t exist. And, when you look at the audience on the screen and speak, you fail to establish an audience connection because you are looking down.
The dilemma of today’s digital speaker is whether to look into the lens of the machine or the eyes of her audience.
This changes the way our civilisation has learnt to built rapport, earn trust and express emotions. Raising hands, sending emoticons and comments do lead to reciprocation. Still nothing close to what we have fine-tuned since the beginning of civilisation. The simple act of looking in the eye and speaking.
The chasm is here to stay and we can’t do much but lean in and hope our audiences will generously understand, accommodate and accept us as we look at that black dot and share what we have always wanted to.
The energy, voice and gestures you speak with will make up for what’s lost in the eye contact.