Innovation is less about being without any limits, boundaries or restrictions. It’s more about directing your flow of thoughts through a framework. Studies and experience points at it being better when done as a team.
There are multiple frameworks that have been developed, protected and sold at a premium. So much, for eliciting answers, insights and ideas from you!
Go beyond brainstorming, explore other frameworks and see what works with your team and you.
Everyone can innovate. Having a structure to direct and optimise thinking makes it worthwhile.