We are spoilt. The millennials have taken it for granted that music, movies, books, software programs are all for free. Making them pay for it is a daydream. someone offers it for free and then someone else and the chain doesn’t stop, benefitting the customers ( temporarily) but bankrupting the creators, musicians, artists, coders. You can’t automate these; systems can be built around it but humans and their creation are at the centre of it. In that case, how will they make the money that the society isn’t willing to pay directly? The general notion that creative work doesn’t pay continues to exist in the fabric of society. We need to break this. It’s really hard to avoid the temptation of free things. That which does not change doesn’t grow, that which does not grow dies. Start small by saying no to things that do not benefit its creator monetarily.