You may trick someone to buy your product. But they will soon discover it and never return. You can reduce the prices to make the sale and join the race to the bottom. You know you’ll reach their sooner or later. You can bombard people, paint their world with your name and push them to buy you.
Selling is not just about getting the order . It’s about adding value and then capturing the value ( the order ). The best salespeople care for their customer, they stick their neck out, go out of their way to serve. That’s why they earn our trust. A lifetime value of a customer is enticing to think of but hard to maintain and even harder to scale.
Be the salesperson that can serve a customer for a lifetime and capture the value at the same time.