Reputations take ages to build but minutes to destroy. I disagree. Is it really that hollow, brittle and weak that it breaks in minutes? Facades that are built get destroyed easily, reputations don’t.
If you are building a reputation and are up for paying the price. Remember the integrity will be tested. Build it on the foundation of values. It’s hard work, easy shortcuts are plenty but they rarely yield. Reputations magnify whatever was already existing. If one is a jerk and gets a billion dollars, well he’s a jerk with a billion dollars. Choose your core values and commit to them. Build your reputation around them.
Tata’s is the gold standard for trust, Semco is known for democratically running an extremely complex organisation, Infosys is recognised for its corporate governance, Zappos is highlighted for making its customers happy!